About
Robert Paolella
Hi, I'm Robert! I love: communication, systems, data, creativity, and working with people. And I love seeing the results of the work I do. Naturally I found my way into marketing years ago, where all of these passions get to intersect.
I've spent my career and my free time building systems and tools that allow me to be a better marketer and a more automated specialist. At work, that means building new web infrastructures, augmenting digital campaigns with robust data, and leveraging AI to create new and innovative solutions to old problems.
Skills
Digital Marketing
SEO / AEO / GEO
CPC / Paid Social / ABM
CRO & A/B Testing
Inbound / Outbound Strategy
B2B Lead Gen
Marketing Automation
Down-Funnel Tracking
Full-Funnel Strategy
Demand Generation
Leadership
Team Management
Agency Oversight
Cross-functional Strategy
Stakeholder Communication
AI & Automation
Claude Code + CLI
Prompt Engineering
MCP Servers
LLM Integration
Beyond Work