About

Robert Paolella

Hi, I'm Robert! I love: communication, systems, data, creativity, and working with people. And I love seeing the results of the work I do. Naturally I found my way into marketing years ago, where all of these passions get to intersect.

I've spent my career and my free time building systems and tools that allow me to be a better marketer and a more automated specialist. At work, that means building new web infrastructures, augmenting digital campaigns with robust data, and leveraging AI to create new and innovative solutions to old problems.

Photo

Skills

Digital Marketing

SEO / AEO / GEO

CPC / Paid Social / ABM

CRO & A/B Testing

Inbound / Outbound Strategy

B2B Lead Gen

Marketing Automation

Down-Funnel Tracking

Full-Funnel Strategy

Demand Generation

Leadership

Team Management

Agency Oversight

Cross-functional Strategy

Stakeholder Communication

AI & Automation

Claude Code + CLI

Prompt Engineering

MCP Servers

LLM Integration

Beyond Work

💸 Used AI to create a React-based personal finance web app
🛒 Scaled our family ecommerce site to a 6-figure annual revenue
🏠 Built a home automation system hosted on a local server
🎮 Created multiple monetized gaming servers with 1000+ players