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Migration

Insightsoftware Web Migration

A full-scale website migration from WordPress to a modern headless stack — rethinking information architecture, developer experience, and global performance.

Role

Senior Director, Web Operations — Project Lead

Timeline

March – September 2026

Team

8-person internal team + 2 external agencies

The challenge

insightsoftware's WordPress corporate site has grown organically over years of acquisitions — 40+ products, a growing taxonomy, slow page loads, and years of legacy code woven into the infrastructure. The site's product-centric architecture didn't reflect how buyers actually searched or evaluated solutions.

The approach

Rather than a lift-and-shift, we used the migration as an opportunity to rethink the entire information architecture. The new structure is solutions-centric, organized around buyer problems rather than product names. The robust headless architecture makes development more seamless, load speeds and user interaction quicker, and the opportunities for organic growth and conversion optimization much greater.

Process

Five phases from audit to launch.

01 Discovery & Architecture Audited 3,000+ pages, mapped content types, defined solutions-centric IA across three business segments: Finance, Equity, and Data & Analytics.
02 Design System & Components Built a modular component library in Storyblok with Astro islands for interactivity. Established design tokens, responsive patterns, and accessibility standards.
03 Content Migration & Modeling Migrated structured content from WordPress to Storyblok, preserving SEO equity through comprehensive redirect mapping and URL strategy.
04 Build & Integration Astro SSG with Storyblok's visual editor, Vercel edge deployment, and integration with existing martech stack — Salesforce, GA4, GTM, and internal APIs.
05 QA, Launch & Optimization Cross-browser testing, performance benchmarking, staged rollout by business segment, and post-launch CRO monitoring.

Outcomes

3,000+

Pages migrated

3

Business segments restructured

Sub-1s

Target TTFB

Tools & Disciplines

SEO AEO CRO UX/UI Brand Web Infrastructure